Innovation Management Watch Summary: “The Leader’s Guide to Value in Motion” by PwC

🌍 The Great Reconfiguration 

PwC’s research reveals that 40% of global CEOs believe their companies won’t be viable in ten years without major transformation. 

AI is emerging as a potential productivity engine capable of expanding global GDP by up to 15% by 2035, but this optimism is tempered by growing climate and geopolitical pressures that threaten to erase gains if unmanaged. 

💡 Key Findings 

1. AI as an Exponential Enabler – Responsible, trust-based AI integration could drive unprecedented efficiency and innovation, matching the impact of industrial revolutions. 
2. Climate Constraints – Physical climate risks could shrink the global economy by 7% and decarbonization costs may strand assets worth 3% of global GDP. 
3. Domains of Growth – Traditional sectors are merging into new cross-industry ecosystems (“how we move,” “how we build,” “how we care”), creating trillions in new value pools. 

4. Three Futures Ahead: 

• Trust-Based Transformation – Responsible tech + global collaboration. 

• Tense Transition – Fragmented progress, uneven growth. 
• Turbulent Times – Low trust, rising conflict, stalled sustainability. 

🚀 The Leadership Agenda 

To succeed amid these forces, PwC urges leaders to: 

• Embrace uncertainty as a catalyst for reinvention. 

• Think systemically—linking technology, trust, and climate strategy. 

• Act exponentially by scaling AI responsibly and turning constraints into innovation. 

• Compete on trust, technology, and sustainability to create lasting advantage. 

The leaders who align innovation, competitiveness, and responsibility will define the next decade of growth. 

This summary is based on PwC’s global report “The Leader’s Guide to Value in Motion” (April 2025). All rights to the original content remain with the respective copyright holders.